Wholesale
SOCIALS
At ZOBO, we have worked very hard to find our brand voice; whether that be through our marketing, the way we interact with our clients, our new collections, etc.
We view our social media as a portfolio of the work we are doing at ZOBO, and an expression of the brand. It is not just a vessel to sell a product, but rather to share a lifestyle that people cannot help but be a part of.
SOCIAL MEDIA SERIES
ZOBO is diligent and diverse in how we speak to our clients. We do not want to just sell a product, but also tell a story. Hence, we have created several series within our social media, to consistently share our story through creative mediums.
These are in addition to our regular studio, runway or real life photography, and we believe they give life to an otherwise monotonous form of client engagement.
FOR THE ARCHIVES.
We interview people from an array of disciplines, and allow them to share their creative values and processes. These virtues often align with ZOBO, but also allow us to demonstrate that ZOBO is more than a product; it is an outlet for creativity and expression.
AS SEEN ON.
We truly love the creative expression of our clients, and enjoy showcasing that on our social media. Thus, we post some of our clients (with their permission of course) on our feed, to show others what is possible with a ZOBO product.
MONTHLY ARCHIVE.
At the end of every month, we post a collection of photos which show our BTS creative process. We intentionally make these photos less perfect which gives us an opportunity to pull back the curtain, preview our future plans, show the owners, and show how our product can look ‘in the wild’.
ZOBO DISPATCHES.
Whenever we have a milestone in the business, we write a blog post, that we call ZOBO DISPATCHES. These provide more insight into our creative process, and add value to the customer. For instance, upon launching our bags, there was an accompanying DISPATCH, which showcased samples, reference photos, our design decisions, etc.
