ARCHIVES OF ZOBO (ZOBO) is founded on the juxtaposition of character: the idea of harmonising two seemingly contradictory features. We envisage the figure ‘ZOBO’ as a person instilled with this characteristic — a person not bound by the restraints of a linear outlook, and is admired equally in diverse corners of society. They are a person that is always stylish but never “fashion”. With this juxtaposed character, we aim to achieve a GRITTY GRANDEUR, which is the pairing of quality finishes, with a cosmopolitan feel, to achieve an effortlessly chic look.

In our first two products, we found the perfect realisation of these characteristics. When done right it’s so effortlessly interesting and striking — style not fashion. Our SS24 collection implemented this idea into clothing and new accessories. All of our pieces are thoughtfully designed, and importantly are both stylish and have a high level of utility.