Well, well, well.

Archives of Zobo (ZOBO) started as a creative outlet, but here we are with tangible products, that we are unbelievably proud of.

By way of introduction, ZOBO is founded on the juxtaposition of character; the idea of not being limited to one linear concept – be that in style, personality or aesthetics.

ARCHIVE 1 is live today and features five caps. The core feature is a marriage of the sophistication of bespoke tailoring with the simplicity and utility of the humble ball cap – which speaks to the versatility of the product. Our ultimate goal was to break the linear concept that a cap’s sole place was as an article of clothing relegated to the casual end of the dressing spectrum.

Beyond the conceptual hoo-haa, the cap features a bespoke silhouette we worked hard to create (seriously, our suppliers must hate our neurotic ways). It is quite easy to underestimate the impact a shape of a cap has on the wearer ergo the cap features a mid-length brim, a supple structure, and a depth that doesn’t engulf the cranium whole; proportions that afford optimum versatility and maximum styyyllleee. It also features subtle details that only those that have one will truly appreciate.

So prove us right. Break the norms and wear to death.